AI that works inside WhatsApp, your CRM and your ERP.

Start with one workflow, live in weeks, at a fixed price.

We build it from components already running in production for our clients: WhatsApp and Telegram bots, voice-to-text, speaker separation, document extraction, e-signature, connectors for Claude and ChatGPT. You pay for what is specific to you, not for rebuilding the plumbing. Your team approves every action.

In production today

With Excel we're always going back — clean this up, clean that up, why are the lines different? This platform produces something clean, and honestly, it's so nice and neat.
AngelaAngelaCasa Europa Inc

Casa Europa Inc reps now build accurate quotes in minutes, not hours.

Read the case study
Casa Europa Inc
GoStan
CallJack

Start small. Prove it. Then grow it.

You see one workflow working in your own tools before you commit to the next one. Every step is priced before it starts.

  1. 1 · Half a day

    Scoping workshop

    €2–4k, credited

    We pick one workflow together. You leave with its scope and a fixed price, and the fee is deducted if you go ahead.

  2. 2 · 2 to 4 weeks

    First slice, live

    €5–15k, fixed

    One real workflow running in your tools, with your people. The AI drafts, your team confirms.

  3. 3 · Milestone by milestone

    Extend

    Fixed price per milestone

    We add the next workflow from the same building blocks. You can stop after any milestone.

  4. 4 · Ongoing

    Run and improve

    From €400/month

    Hosting, monitoring and fixes. You own the code and can take it elsewhere at any time.

Already built, already in production

Most of what your project needs already runs for other clients. A WhatsApp voice-ordering bot starts on 127,000 lines of production code: the AI engine, the WhatsApp gateway, speech-to-text, logging and security. You pay for the part that is specific to you.

Shared building blocks connected to the client products that use themAI engine: Reads messages, documents and calls, extracts orders, classifies requests and drafts replies.AI engine×6Speech-to-text: Turns voice notes and call recordings into text, on GPUs that scale to zero when idle.Speech-to-text×3Speaker separation: Tells who said what in a recorded call or meeting.Speaker separation×1Semantic search: Matches what people say to your catalogue, even with the wrong product name.Semantic search×1WhatsApp & Telegram gateway: One hub that runs several bots, understands voice notes and sends approval requests.WhatsApp & Telegram gateway×3Claude & ChatGPT connectors: Lets your team query and update your data from the AI assistant they already use (MCP).Claude & ChatGPT connectors×4E-signature: Sends quotes and contracts for signature and tracks them to completion.E-signature×2Secure login: One OAuth login for your apps and for AI assistants acting on your behalf.Secure login×2Logging, security & alerts: Request tracing, rate limiting and error alerts, the same in every app.Logging, security & alerts×4PDF generation: Quotes, price lists and statements rendered to clean PDFs.PDF generation×1Casa Europa quotation platformCasa Europa quotation platformReflekt CRMReflekt CRMGoStan interactive wine listGoStan interactive wine listWine inventory pipelineWine inventory pipelineClock-in & invoicing appClock-in & invoicing appTime-tracking complianceTime-tracking complianceWine estate price matrixWine estate price matrixeSIM travel shopeSIM travel shopWhatsApp voice ordering (UAE)WhatsApp voice ordering (UAE)This site's project briefThis site's project brief

Hover or tap a block to see where it runs.

See every building block
Hugo Matthaey

Who is behind it

Reflekt Lab is led by Hugo Matthaey. Hugo co-founded Side, the French temporary-work platform, and saw it through from its early fundraising to its eventual sale. Julien Gauthier, Side's first employee and later its CTO, is now with us in Sydney.

Before you book

What does a first project cost?

A half-day scoping workshop costs €2,000 to €4,000 and is deducted from the first slice if you go ahead. The first slice, one workflow live in production, costs €5,000 to €15,000 at a fixed price agreed before we start.

How long until something is live?

Two to four weeks for the first slice. We start from building blocks that already run in production, so the time goes into your workflow, not into plumbing.

Who owns the code?

You do. You can host it yourself or hand it to another team whenever you want.

What if it doesn't work for us?

Then you stop after the first slice. You will have spent the cost of one workflow, not of a whole project, and you keep what was built.

Do we have to change our tools?

No. We build inside what you already use: WhatsApp, your CRM, your ERP, email, and the AI assistant your team already opens every day.

Does the AI act on its own?

Only where you decide it may. By default the AI drafts and a person on your team confirms.

How do we start?

Book a 30-minute call. We tell you whether there is a fit and, if there is, which workflow to start with.

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A 30-minute call tells us if there is a fit.

A first slice shows you whether the rest is worth it.